50 Business Classics

    ширина упаковки1
    высота упаковки1
    глубина упаковки1
    автор на обложкеTom Butler-Bowdon
    год выпуска2018
    количество страниц400
    язык изданияАнглийский

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    What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration.With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume.50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerbers The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba.

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