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30%
Mission: How the Best in Business Break Through
| вес | 180 |
| ширина упаковки | 130 |
| высота упаковки | 20 |
| глубина упаковки | 200 |
| автор на обложке | Michael Hayman, Nick Giles |
| автор | Michael Hayman |
| тип издания | Отдельное издание |
| тип обложки | Мягкая обложка |
| формат издания | 130x200 |
| издательство | Portfolio Penguin |
| isbn | 978-0-241-24706-8 |
| год выпуска | 2016 |
| количество страниц | 256 |
| язык издания | Английский |
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О книге
The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole Foods Mission shows how business is changing peoples lives through the power of purpose, culture and campaigning. Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates.