ширина упаковки130
    высота упаковки30
    глубина упаковки200
    автор на обложкеChip Heath, Dan Heath
    авторДэн Хез,Чип Хез
    тип изданияОтдельное издание
    тип обложкиМягкая обложка
    формат издания130x195
    издательствоRandom House
    год выпуска2014
    количество страниц336
    язык изданияАнглийский

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    Just making a decision can be hard enough, but how do you begin to judge whether its the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brains natural shortcomings. In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore peoples tendency to be over-confident about how their choices will unfold. Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

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